GO BEYOND CULTURE TO GET
success on
purposE
WITHOUT FIREFIGHTING, FEELING DISCONNECTED, OR LOSING TALENT
We’re on an epic quest to transform businesses into purpose-driven powerhouses, through our Base41 Business Lore making framework.
​
Here it's all about the base, 'bout that base... no trouble!
Offering a yellow brick road to your vision and an environment where success becomes inevitable.​​​ We making scaling a purpose-driven business an exciting story for everyone to be a part of.
What's Draining your
superpowers?
choose your path...
Misaligned decisions draining your energy?
​
the Home of
Filmification
Transformative storytelling that inspires connection and engagement.
This isn’t fiction, it’s the science of turning your company vision and values into a compelling narrative that teams can rally behind. Using techniques from filmmaking and narrative design, your team connects emotionally to your company’s purpose.​
Learn more about filmification and how to emotionally charge your BUSINESS LORE
before you change
a thing, ANCHORÂ
your foundations
It's easy to start making changes, re-brand for the 44th time, implement lean again...
You know the drill. Yet, here you are... looking to make another change and again you are sure that this time it will stick, right?
Sure, any change can stick, but if you want it to last, you have the right environment glued into place.
​
Until now, culture has always been seen as Here, we put it right at the core of your business engines. To become the base to build upon. Our tools of transformation offer you the ability to design, embed and maintain a purposefully culturally anchored environment.
Ready to apply some super strength cultural glue to your engines?​
purpose is your strategic lever
Purpose driven engaged companies outperform their
'growth-at-any-cost' peers on average with:
21%
INCREASED
PRODUCTIVITY
*Gallup: State of the Nation 2015
42%
INCREASED STOCK MARKET PERFORMANCE​
*HBR: The Business Case for Purpose (2015)
50%
REDUCTION IN THE
COST OF RECRUITMENT
*Glassdoor
10%
INCREASED
CUSTOMER LOYALTY
*Gallup - The Employee-Customer Profit Chain (2017)
40%
REDUCED
STAFF TURNOVER
*Gallup: State of the Nation 2015
25%
INCREASE IN
COMPANY VALUATION
*McKinsey & Company, 2019
want to see just HOW PROFITABLEÂ PURPOSE CAN BE?
