
why Us?
your cultural LORE makerÂ
A visionary Approach to
purpose beyond cultureÂ
We are purveyors of the finest Cultural Glue to ensure success sticks!
To us, purpose is more than just a box to tick or another trophy gathering dust on the shelf; it’s the key to unlocking your peoples full potential.
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Our focus is to align your vision, values and endgame with meaningful impact, turning cultures into so much more. In fact, we go beyond culture to build Business Lore: Your Organisational Soul. Today, simply making a profit isn’t enough to stay in the game. To thrive, you need to do it with purpose-powered people working in thriving environments of collective success.
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“The most successful companies are those that align their profit with purpose. Businesses that embrace this approach are 2.5x more likely to be high-performing than those that don’t. ”
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Harvard Business Review, 2015​


our unique
methodologies
​Businesses are more than numbers, they’re living, breathing communities. Our Filmification methodology helps you articulate your vision through powerful, connected stories.
We believe that storytelling isn’t just a tool for branding, it’s the backbone of a cohesive and aligned environment.

Filmification: Crafting Connected Stories
What We Do:
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Craft narratives that align your team’s efforts with your company’s vision.
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Use storytelling as a strategic tool to inspire, engage, and align your workforce.
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Create a shared sense of purpose that drives collaboration and innovation.
How do we know this works?
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“Companies that use storytelling to drive internal communication see a 25% increase in employee engagement ”
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Base41: Embedding business lore
Culture eats strategy for breakfast but without both working in harmony, neither are effective..
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It's why we know that aligning your culture is the key to sustainable strategic implementation.
Our Base41 framework ensures that your company’s values aren’t just words on a wall, they’re lived every day by your team, supporting every strategy and strategic decision.
How do we know this works?
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“Companies with strong cultural alignment see 4x higher revenue growth than those without. ”
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What We Do:
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Embed purpose and alignment into the very fabric of your organisation.
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Foster a culture where every decision, partnership, and product is driven by your core values.
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Empower leaders to create cohesive, purpose-driven teams that can scale.