why Us?
your cultural LORE makerÂ
A visionary Approach to
purpose beyond cultureÂ
We are purveyors of the finest Cultural Glue to ensure success sticks!
To us, purpose is more than just a box to tick or another trophy gathering dust on the shelf; it’s the key to unlocking your peoples full potential.
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Our focus is to align your vision, values and endgame with meaningful impact, turning cultures into so much more. In fact, we go beyond culture to build Business Lore: Your Organisational Soul. Today, simply making a profit isn’t enough to stay in the game. To thrive, you need to do it with purpose-powered people working in thriving environments of collective success.
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“The most successful companies are those that align their profit with purpose. Businesses that embrace this approach are 2.5x more likely to be high-performing than those that don’t. ”
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Harvard Business Review, 2015​
our unique
methodologies
​Businesses are more than numbers, they’re living, breathing communities. Our Filmification methodology helps you articulate your vision through powerful, connected stories.
We believe that storytelling isn’t just a tool for branding, it’s the backbone of a cohesive and aligned environment.
Filmification: Crafting Connected Stories
What We Do:
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Craft narratives that align your team’s efforts with your company’s vision.
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Use storytelling as a strategic tool to inspire, engage, and align your workforce.
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Create a shared sense of purpose that drives collaboration and innovation.
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How do we know this works?
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“Companies that use storytelling to drive internal communication see a 25% increase in employee engagement ”
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How do we know this works?
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“Companies with strong cultural alignment see 4x higher revenue growth than those without. ”
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Base41: Embedding business lore
Culture eats strategy for breakfast. It's here we know that aligning your culture is the key to sustainable growth.
Our Base41 framework ensures that your company’s values aren’t just words on a wall, they’re lived every day by your team.
What We Do:
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Embed purpose and alignment into the very fabric of your organisation.
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Foster a culture where every decision, partnership, and product is driven by your core values.
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Empower leaders to create cohesive, purpose-driven teams that can scale.
You can’t improve what you don’t measure.
Our Culturlytics process is designed to assess and enhance the health of your organisational culture, giving you the insights needed to drive meaningful change.
Culturlytics: Measuring and Optimising Cultural Health
What We Do:
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Use data-driven assessments to measure engagement, alignment, and cultural health.
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Provide actionable insights to help you transform your workplace into a thriving community.
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Measure progress to ensure continuous improvement and sustainable growth.
How do we know this works?
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“Companies that regularly measure and optimise their culture report 30% lower turnover rates”
Society for Human Resource Management​​
In times of mergers, investments, partnerships, or large-scale transformations, misalignment can derail even the best plans.
Our Cultural Anchoring process ensures that your organisation’s values and vision align seamlessly with those of your partners or new ventures, creating a unified, purpose-driven Business Lore..
Cultural Anchoring: Finding Cultural Alignment
What We Do:
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Assess and align cultural values across merging entities.
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Create a cohesive culture that reduces friction during transitions.
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Foster long-term success through shared values and collaborative engagement.
How do we know this works?
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“70% of mergers fail due to cultural misalignment. ”
McKinsey & Company
become Part of
the Journey
We’re on a mission to create a world where businesses unleash the collective power, creativity and potential of their people and profit from shared success.
We may be at the beginning of our own journey, but we’re backed by innovative methodologies, industry insights, and a unwavering passion for helping purpose driven companies grow.
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We’re looking for bold leaders, forward-thinking founders, and visionary investors to join us on this quest.
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Why not become an early adopter and join our Base41 Early Adopter Launchpad program?
