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Outer Space

Revolutionising Business with purpose-Driven 
Strategies

We don’t believe in quick fixes or one-size-fits-all solutions.

 

Instead, we guide organisations through a journey of lasting transformation, aligning purpose with strategy to create resilient, agile, and impactful businesses.

 

Our approach is rooted in three core principles: Filmification, Kokorozashi, and Narrative Transportation.​

Filmification

Turning Vision into an Epic Narrative

 

In the world of business, it’s easy for teams to lose sight of the bigger picture. That’s where Filmification comes in as the main component of our Base41 Framework.

 

Just like in a great film, we believe business strategies should be more than just plans on paper, they should feel as compelling as a blockbuster movie.  

 

Filmification takes the art of filmmaking and applies it to your business, using tools like storyboards, key drawings, and immersive scene-setting to turn your vision into a vivid narrative that your team can rally behind.

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How it works:

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  • Storyboarding: We break down your strategy into clear, visual scenes that everyone can understand, ensuring alignment from boardroom to break room.

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  • Key Drawings: Just like in filmmaking, we create detailed illustrations of the culture and customer experience you want to build, capturing the atmosphere you aim to create.

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  • Setting the Scene: By crafting the environment and tone you want within your organisation, we ensure every interaction reflects your vision, driving deeper engagement.

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The Result:

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A connected, inspired team that doesn’t just understand your strategy, they’re excited to bring it to life.

Jason and the Arognaughts
Droid Commander

Kokorozashi

Aligning Strategy with Deeper Purpose

 

We believe that true transformation starts from within, guided by a profound sense of mission.

 

Inspired by the Japanese principle of Kokorozashi, we help leaders connect their personal aspirations to the broader vision of the organisation.

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Key Principles:

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  • Inner Aspiration: Discover the deeper “why” behind your business decisions.

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  • Commitment: Foster unwavering dedication to your company’s mission.

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  • Contribution: Empower your teams to make meaningful impacts beyond profit.

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  • Lifelong Journey: Embed a continuous pursuit of excellence and purpose.

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How it works:

 

By aligning your strategies with a deeper purpose, your organisations are not just profitable, but also ethically responsible and resilient in a changing world.

 

It’s about turning passion into profitable performance.

Narrative Transportation

Driving Engagement Through Story

 

In an age where attention is scarce, capturing the hearts and minds of your teams and stakeholders requires more than facts and figures.

 

Narrative Transportation is our methodology for turning strategies into compelling stories that drive engagement and action.

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How it works:

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  • Uses the psychology of storytelling to embed your mission into the hearts of your teams.

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  • Aligns every department with the larger organisational vision, ensuring everyone is on the same page.

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  • Transforms your internal communications into powerful narratives that inspire and motivate.

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The Result:

 

An organisation where every member is fully engaged, aligned, and empowered to drive your mission forward, without you being in every room. 

Surrealistic Planet
Cosmic Sky

Insights, Stories, and Strategies

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